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There is an old saying: It's a long way to simple
JabJab is a Search Engine Marketing service.
From small to middle sized, and up to the large corporations. But only
to those, who seek measurable & highly targeted advertising, and make
consciuos decisions.
For those, who have realised, the internet is well beyond e-mail, and
static websites.
Search Marketing is a dinamically growing, due to
its effectiveness. It is
- highly controllable geographically, in time and in costs
- you only pay for results (when a click happened, you had a visitor to your site)
- it is easy to test, and enermously flexible
- highly controllable geographically, in time and in costs
- you only pay for results (when a click happened, you had a visitor to your site)
- it is easy to test, and enermously flexible
SEARCH ENGINE MARKETING is simply using the web search in order to reach only those who are interested.
The Pay-Per-Click advertising is a cost effective, and highly
targeted way of reaching the target audience.
The matching mechanism is easy in theory, but complicated in real life. In an easy approach, with PPC campaigns we are targeting those, who actively search or browse in a given subject. Matching in search is based on the query the user types into a search engine. But PPC marketing is now goes far beyond search, it is more like relevancy advertising. Since anyone who is interested in a certain subjest is NOT simply searching ONLY, but more, browsing in a subject, let it be purchasing a car, or trying to find a service. There is one more important characteritic of PPC, it is the pricing method. Pricing is based on clicks (so we pay only for actual visit, not ad appearance), and it is a bidding process every time a search query is served from a Search Engine’s server. Also, it is variable in pricing when an ad view and click happens in a website. Today, PPC advertising is the most targeted, most cost-effective, result oriented, and real-time advertising opportunity.
The matching mechanism is easy in theory, but complicated in real life. In an easy approach, with PPC campaigns we are targeting those, who actively search or browse in a given subject. Matching in search is based on the query the user types into a search engine. But PPC marketing is now goes far beyond search, it is more like relevancy advertising. Since anyone who is interested in a certain subjest is NOT simply searching ONLY, but more, browsing in a subject, let it be purchasing a car, or trying to find a service. There is one more important characteritic of PPC, it is the pricing method. Pricing is based on clicks (so we pay only for actual visit, not ad appearance), and it is a bidding process every time a search query is served from a Search Engine’s server. Also, it is variable in pricing when an ad view and click happens in a website. Today, PPC advertising is the most targeted, most cost-effective, result oriented, and real-time advertising opportunity.
I blog about SEM since the summer of 2006
- My blog
This blog won the 2nd place in the HVG Goldenblog 2008 competition
In 2009 the Olcsobbat.hu campaign become a success story, and recieved wide recognition in professional circles.
The campaign for the price comparison site is based on long tail strategy, using over 60.000 keywords, with great Cost/Conversion figures.
I have completed the Google AdWords Qualified Individual qualification in 2006, AdWords Qualified Company in 2009, and recently (Google changed the partnership requirements), was qualified as a Certified Partner.
- My blog
This blog won the 2nd place in the HVG Goldenblog 2008 competition
In 2009 the Olcsobbat.hu campaign become a success story, and recieved wide recognition in professional circles.
The campaign for the price comparison site is based on long tail strategy, using over 60.000 keywords, with great Cost/Conversion figures.
I have completed the Google AdWords Qualified Individual qualification in 2006, AdWords Qualified Company in 2009, and recently (Google changed the partnership requirements), was qualified as a Certified Partner.
Testimonials - check what others think of my work.
Smart and Creative.
Mail me here: misa at jabjab dot hu